Monthly Archives: March 2011

Creativity Atop the Pyramid

A handful of creative works — paintings, musical works, writings, etc. — survive long after the creative has passed. Will your work fall in to that camp?

To be quite blunt, I have not produced any creative work of that magnitude. But it’s been on my mind since I heard the great composer and film producer T. Bone Burnett describe a creative pyramid at a conference last fall.

The Pyramid Arena in Memphis, Tennessee. It's already been forgotten by the Memphis Grizzlies, who haven't played there since 2004. (Taken on my cross-country road trip.)

Burnett has won 10 Grammy awards, produced Crazy Heart, and is the musical genius behind O Brother Where Art Thou? Great creative works, he said, reside “at the tip of the pyramid.”

Most creative works, he said, no matter how inspiring to a contemporary audience, are swept down the greatness pyramid by gusts of time. Eventually they meet their end buried in sand.

“I think all day, every day, about how I can make something to put on top of the pyramid,” he said. “That’s all I think about.”

I may not be cut out for pyramid-scaling. I think about a lot of other things, like lovemaking and bacon.

His analogy resonated with me, but it also begged a question. How does one create a work that can rest at the apex? On that point he confessed he did not have the answer.

He did say creatives need to find a way to stand out, and they can do that by following their heart. That was the message of many of the creatives I interviewed on my cross-country road trip.

“Be imaginative,” Burnett said. “If you are an artist, be an artist.”

It is only recently that I took public ownership of the term “artist.” I’m in artist learning mode now, trying to soak up much-needed wisdom from many sources. From the artists I interviewed on the road. From creative peers. From books. From local classes. And soon, from an MFA program.

I aspire to place a work atop the pyramid. It’s hard to proclaim something so audacious, but now I have done so. Yet it’s clear to me that my odds of reaching the apex will improve as I grow creatively.

Are you a pyramid-climber?


A Gift to My Muse

When was the last time you gave your creative muse a solid week of your time?

I don’t believe I ever had before last week. But there I was, spending 7 hours a day at The Writer’s Center in Maryland, participating in what the instructor labeled a “writing staycation.” As in a “staycation,” we went home to our own beds at night, but there was no “vacation” here. It was work.

This was my professional home last week. It's a fantastic resource in Bethesda, Maryland, containing marvelously supportive writers and frighteningly decrepit bathrooms.

Ten of us arrived at 10 am on Monday morning, ready to spend dedicated time on our personal writing projects, and nine of us were still there at 5 pm on Friday afternoon. I can’t speak for the others, but my creative-writing productivity in that one week surpassed what I had accomplished in the last month, both in volume and quality.

Our instructor used the time to make finishing edits to her first novel. Another student worked on compiling into book form letters from an ancestor who was a Medal of Honor winner in the Civil War. Yet another student worked on a novella set at a 1990s competitive bridge tournament. We had an aspiring playwright and a lawyer/poet working on a book to advise law-school graduates how to harmoniously connect with the workplace.

We were productive. But something else happened last week. Through early-morning and late-afternoon creativity exercises guided by our instructor, a mid-afternoon walk along a nearby nature trail, and a variety of brown-bag lunch speakers, we become more than just a collection of autonomous solo creators.

We became a creative family of sorts, a support group and sounding board.

This was not a writer’s workshop. No one read their writing aloud or distributed written copies. As such, we offered no critique of others’ work.

We did share, throughout the week, the types of writing projects we were pursuing. We were not seeking feedback, however. Instead, we were offering a bit of ourselves, contributing to our bond.

The space where I honored my muse each day. Our instructor spruced up the dreary space with decor brought from home.

On Friday, our instructor had us make some promises to our muses, commitments to carry forward from our week. We are going to support each other in this.

Later this week, I am meeting at a local coffee shop with one of the other participants. We will replicate the week by sitting beside each other, engrossed in our own writing but through our very presence holding each other to their commitment to their muse.

I am also in the process of assembling a writer’s group that will include one of the other participants.

In July, our instructor is having us to her home for brunch, to allow us to reconnect and share how we’ve stayed true to our muse.

I was on a creative high all week. Now, as I return to my routine, I am filled with anxiety, worried about a week lost from chasing much-needed freelance income. I had to decline a last-minute request to cover a local event for a  publishing client, and my mind is filled with other unknown lost opportunities. A voice inside me is saying I was selfish to give my muse an entire week when I have a wife and children and bills.

I’ll soon have to work even harder to find balance between my muse and my professional obligations. In June I begin a low-residency MFA in Writing program with a 10-day residency in Montpelier, Vermont. There will be no income-generating writing then, only intense work followed by six months of MFA-related writing involving about 25 hours per week. That pattern will last for two years, with the expense not just of time but of tuition.

As loyal readers know, late last year I returned to an art-committed life. The word “commitment” is key. I need income, but I also need to embrace my creativity. Over time, I hope my creative writing and my MFA contribute to my financial well-being, but that hope doesn’t cover this month’s mortgage payment.

Still, I have no regrets about how I spent last week. I have a good sense now of what I am capable of when I give my muse free rein. I am committed to honoring her, and she understands that she shares me with other life commitments.


Creativity Tweets of the Week — 3/25/11

The links below on creativity, inspiration and writing that I tweeted this week take us around the world. Our international stops include England, Sweden, Italy and Australia, and our U.S. destinations are Vermont, California, Idaho, Texas and Nebraska. That is where our nine bloggers reside, but here at The Artist’s Road they are part of one community. Best of all, at The Artist’s Road we don’t celebrate our global community of creativity by forcing anyone to listen to perhaps the most insipid song of all time, “It’s a Small World.”

CREATIVITY:

  • I love Disneyland, but the Autopia ride captures the true park experience -- traveling slowly in lines.

    5 Unique Ways to Brainstorm Your Way Out of a Creative Rut,” Lori McNee, fine art & tips: When you’re staring at a blank canvas or page, Lori tells us the easiest way to start filling that white space is “to flood your brain with new fodder.”

  • The 4th Stage of the Creative Process: Drafting,” Orna Ross: I’m jumping you into a 7-part series (the last few are still to come), but as Orna points out, “this is the central phase in the creative process.”
  • 5 Steps to Believing YOU Are a Creative Person,” Marianne Mullen, awaken creativity: I love any blog post that tells me I’m allowed to make mistakes (one of my greatest skills). I’ll forgive her for not adding a 6th step, “Follow Patrick’s Twitter feed @on_creativity.”

INSPIRATION:

WRITING:

  • Nine Writer Woes and How to Cure Them,” Roni Loren, Fiction Groupie: She had me at the first line: “I’m a writing book whore.”
  • On my last trip to the Magic Kingdom I was envious of this park attendee (seen here floating in the moat of Cinderella's castle) for achieving zen-like calm.

    Most Common Mistakes Series: Why Vague Writing is Weak Writing,” K.M. Weiland, Wordplay: She provides four concrete examples of vague writing with revisions to strengthen the passages. And of course the post is in no way vague.

  • 7 Tips for Writing About Places You’ve Never Been,” Suzannah W. Freeman, write it sideways: Suzannah provides some useful tips, but also is frank about the limitations a writer faces. (Hint: If you’re writing a contemporary piece, some reader is going to know you haven’t been there.)

It’s a world of laughter, a world of tears, a world of hope, and a world of fears. It’s not clear why we would want to share that message with our young children, but it is the unvarnished truth, much more true than the message that a beautiful young woman’s path to happiness is to passively await rescue by a dashing prince. Here at The Artist’s Road, of course, it is always a world of laughter and hope; I’ll leave the tears and fears to Curt Smith and Roland Orzabal.


The Sword and the Pen

“The incubation process of thought sometimes takes awhile to ferment… I’m always at work, 24-7, in my head.”

That nugget of wisdom, shared with me by Vermont illustrator Adam Glazer on my cross-country U.S. road trip, should strike a chord with many creatives. (A short video interview with him is below.) But while creatives all experience similarities in the creative process, their sources of inspiration are unique.

I asked Adam where his first creative inspiration came from.

“When Tron came out in 1982, I had a creative explosion right there. Because I understood Tron, I got it… it’s like a great LSD trip.”

Adam loves technology, philosophy, and overcoming challenges, all themes of the original Disney movie. A major challenge Adam has faced in his life is that he’s deaf. He hasn’t let that stop him from pursuing his dreams, however. He found his way from “the mean streets of Cleveland” to the idyllic creative haven of Middlebury, secured work in a print shop, and is living an art-committed life.

From Adam's blog: "New t-shirt design for biggest fencing tournament in Middlebury, Vermont in March 2011. I designed it entirely on Adobe Illustrator CS5. Great fun."

Adam, like many creatives, is an individual of multiple talents. His passion is illustration; he can be found every day at  Carol’s Hungry Mind Cafe sketching away in his notebook. But he’s also a fiction writer, storyboarding a fantasy video game.

He’s also adopted a new passion for his creativity.

“I saw a flyer one day… it was about fencing, and a lightbulb went off in my head,” he told me. “Maybe this will give me an outlet for my creativity.” So he took a class, joined the Vermont Fencing Alliance, and now that art of war is fused with his illustration: “I’m holding an epee the way I’m holding a brush or a pen.”

Adam was one of the first creatives I interviewed on my road trip. He was also one of the few creatives who told me he had a very specific message he wanted to deliver. While I was setting up the camera outside the Middlebury College Museum of Art, he told me how deaf artists are routinely taken advantage of in the market for the arts, treated as if they were somehow ignorant or less worthy of respect and rights than hearing artists. I not only agreed to convey that message, I put it at the beginning of the video.

Adam was full of surprises. I certainly didn’t expect the movie “Tron” as an answer to his creative inspiration. Nor did I expect him to say his inspiration came to him in 1982, because he looks much younger than that. But that was another lesson Adam taught me early in the road trip. Leave all assumptions at the door; go in with an open mind and an open heart.

That’s actually not a bad way to approach life.


The Short-Order Writer

Can a grill cook become a master chef? Can a short-order writer aspire to more as well?

I spent a summer in college working as a short-order cook, which taught me how to operate in auto-pilot. There’s no time for reflection when you face a row of clipped order tickets from cranky waitresses knowing their tips are riding on your performance; when each order is from a four-top and the order items need to come out at the same time; and when you need to keep your ingredients prepped and your grill surface (relatively) clean.

Author Michael Swanwick directed me here for a great cheesesteak when I interviewed him in Philly. The cooks were a blur of motion.

The rush would begin around 11:30 am. Moments later I would find myself with a respite, and I’d see it was not a moment later. The clock would read 2:30 pm.

Working as a wire and daily reporter was like working as a short-order cook. News would break, and I would write it up. News events known of in advance involved prep work. Instead of lining up sliced meat, cheese and condiments, I’d line up background graphs and “reaction” quotes gathered before there was something to react to.

I wrote a heck of a lot of words during those years, just as I grilled a lot of burgers at the restaurant. But even the fanciest dish I made at that diner — a grilled ham-cheese-and-pineapple sandwich in which the sourdough bread is coated with grated Parmesan cheese — would never compare with anything from a top-rated restaurant.

The hills of Vermont, taken on my cross-country U.S. road trip last summer. I didn't know I'd be coming back to the state in less than a year.

I don’t need my writing to win the equivalent of a three-star Michelin rating. But my cross-country U.S. road trip, meeting inspiring creatives from all walks of life like musician Rochelle Smith and painter/photographer Amy Buchheit — guided me to the path to an art-committed life. As a result, I do aspire to writing that creates a more lasting impression on the palate than that sourdough sandwich (and goes down smoother than the diner’s most popular item, a greasy bacon cheeseburger).

In June I’ll be away at a writing residency, beginning an MFA in Creative Writing. Fortune smiled upon me, giving me a choice of programs, and it appears I’ll be going to the Vermont College of Fine Arts.

I suspect I will have had more words published than many of my classmates. But I also suspect nearly all of my classmates will have had more experience with “creative” writing than me.

That should make me nervous. But instead it makes me excited.

I want to learn from skilled faculty, and I want to learn from sharp classmates. Part of the path to an art-committed life, for me anyway, is learning, learning, learning. One thing I’ve learned with this blog and with Twitter is that the writing community is very supportive, so I know my classmates will be patient with me as I try to catch up to them in the art and craft of creative writing.

Is it June yet? I’m ready to step into a new kitchen.


Creativity Tweets of the Week – 03/18/11

For the sixth straight day today, the sun was an hour late for its sunrise. Congress can say that our clocks should leap forward, but my biological clock remains confused by the fact that it has gone from bright to dark at the hour I wake up. Despite my grumpiness at the sun and at politicians, I have managed once again to compile some of the best tweets on creativity and writing. I give you an all-new edition of Creativity Tweets of the Week. May it brighten your day.

CREATIVITY

  • Taken this morning with my Evo. Damned sun, where were you when I woke up?

    12 Inspiring Career Guides for Creative People,” Mark McGuinness, Lateral Action: Whether you are a fine artist, a freelance writer, or an aspiring TV producer, a conventional career guide isn’t for you, Mark writes. Instead, he provides information on 12 books he think might help the creative professional in you.

  • A New Tool for Creative Thinking: Mind-Body Dissonance,” Jesse Prinz, Scientific American: Triggering creative thought can be as simple as forcing oneself to have an inappropriate facial reaction. (Jesse explains it better than me.)
  • The Value of Confusion,” Mitch Ditkoff, The Heart of Innovation:  As part of the creative process, embrace confusion, “a state of mind in which the elements you are dealing with appear to be indiscriminately mixed, out of whack, or unable to be interpreted to your satisfaction.” You might also want to read Mitch’s post titled “The Romance of Creativity.”
  • “‘Flow’ and Psychosis in the Artist’s Experience,” Scott Barry Kaufman, PhD, Huffington Post: Last week I included several links on schizotypy, a form of schizophrenia that could be an element of the creative flow of many artists. This article is a nice one-stop-shop post on the most recent research on this topic.
  • MBTI, Keirsey Temperments and Creativity,” Michelle James, The Fertile Unknown: Quick, what’s your Myers-Briggs score? We love to see ourselves categorized, and Michelle is a corporate creativity consultant, so you should love her chart mapping creativity against common personality indicator tests.
  • In Phoenix, where I grew up, they don't go changing their clocks to try to please anyone. They love their clocks just the way they are.

    Creative Leadership: A Challenge in our Times,” Bruce Hammonds, Leading and Learning: The best way to foster creative adults is to foster creativity in our children. This post contains ways our schools could bring out the creativity in students, including relinquishing control (a big ask of any educator).

WRITING

And on a more serious note, I direct your attention to “Artists and Galleries Around the World Band Together to Send Japan Earthquake Relief” from ArtInfo.

Here’s hoping you get lots of sun this week, when you want it. And here’s a toast to the fact that for all of us in the U.S., the powers that be won’t be messing with our clocks for another eight months or so.


The Birth of a Novel

Today we’re featuring a guest post from Ann Simon, who like me is a writer in Northern Virginia. Below she shares with us her story of turning the quiet hours of an ex-pat experience into a novel, Jaguar Sees: The Lacquer Box.

your guest blogger in Moscow (she's the one not made of snow)

Every now and then, life bestows a free and beautiful gift.  It arrives with a little zing of surprise, like a swirl of golden glitter. I received such a gift in 2005 when my husband, Steve and I moved to Russia for his job on nuclear weapons security.  Russia!   Wow!   Two years in Moscow is not a gift everyone wants, but I was ecstatic!  I was given a second gift a year and a half later.  It was wrapped in the long, cold, dark, Russian winter afternoons.

If you’ve been or know an ex-pat, you know that the working hours are long and hard.  The trailing spouse is left to fill his or, more usually, her time as she may.  The American Women’s Organization (AWO) saved me.  Every morning offered a different activity, and two evenings brought our Russian tutor.  During the first winter’s afternoons I watched endless re-runs of McCloud’s Daughter’s and dreamily burrowed into experiencing the descriptions in Russian novels.  I began a blog, such a new form that my mother called it a blab.  Blogging was different from the technical writing, articles and poetry I’d written in the past.  I loved describing so many startling discoveries.

Coming home through a park one mid-March, I discovered Mazlanitza, the holiday that looks forward to the spring that comes in two months.  A myriad of kiosks had popped up since the morning.  One sold Blini (sweet Russian crepes).  From another, you could buy golden honey to pour on them.  Standing behind card tables were babushkas (grandmothers) selling little homemade dolls.  A stage was set up, a band practicing.

In fact, kiosks were permanently scattered all over the city:  on sidewalks, in parks, in vacant lots.  We all had our favorites.  For example, the spit-roasted chicken sold on Tverskaya Street wasn’t as good as those that came wrapped in flat bread that were sold behind the Belaruskaya train station.

Then there was the language.  A couple of adult classes at our local high school and regular tutoring do not make one proficient in a language that has an entirely different grammatical structure.  How proud I was when I could effortlessly give metro directions using the names of stations like Novoslobodskaya and Krasnopresnenskaya.

The Moscow Metro!  Was there ever such a lovely mode of transportation?  Twenty-five cents (less if you bought a multiple-ride pass) took you anywhere in the city.  Stations were all over the place, and you never waited more than two minutes for a train.  Yes, it was loud and sometimes smelly, but it whisked you from here to there like a large, crowded magic carpet.  I felt sorry for the women who had drivers and cars.  They waited forever in the notorious traffic jams.  We who braved the metro were free!

So what if I couldn’t recognize the cuts of meat in the grocery stores?  Just see the eggs, bright orange centers shining up from the frying pan!   And if someone on the street harsh scolded my friend and I for conversing in English, the woman selling Red October chocolates at the top of the parahoad (underground street crossing) always had a smile and a kind (if incomprehensible) word.

And may I just tell you that the world’s biggest craft market is in Moscow?  Be still my beating heart!

I received my second gift after 18 months.  One evening we were sipping on an after-dinner vodka, chatting about this and that, when my husband pronounced, “I had an idea for a thriller.”

“What is it?” I asked, amazed.  Steve is a scientist, and his interest in creative writing was last demonstrated, well, never in the 35 years I’d know him.

“This guy goes to the craft market and buys a lacquer box.  Part of the painting on the box is the key to a nuclear weapons smuggling operation.”

Hold the horses!  “That’s a great idea!  What happens next?  How does the box lead to the smugglers?

“Oh, I don’t know; that idea’s the only part I thought up.  You should write it.”

So I did.  That germ of an idea, that gift, was developed during those long winter afternoons when there were no distractions, when the quiet gray sky allowed the ideas in my head to come to life.  Mazlanitza went in and the amazing Russian parties, the 12” blini from the corner kiosk and vodka.  I took a few ideas from Steve’s work and, of course, the glorious metro had a place.

Then another aspect of my life jumped into the story.  Shamanic journeying with its spirit animals unrestrained by the laws of physics wove themselves into the mystery.

Morphed versions of Steve and I (because aren’t we always the heroes in the stories we read and write?) became Claire and Jack who had to evade tactical nuclear weapons smugglers.  I wrote it carefully and consciously and still couldn’t believe what I was writing.

It’s called Jaguar Sees:  The Lacquer Box. The enigmatic title reflects its intertwining concepts:  a fast paced thriller about nuclear weapons smugglers with a mystical/paranormal overlay in an exotic setting that jumps from Moscow to a pine forest in Siberia:   a little something for everyone.  They say we all have at least one book in us, but who knew this was mine?  Not only is this one mine, but there’s a nagging whisper, growing louder daily, that tells me to write another one.

Ann Simon lived in Moscow for two years while her husband worked in nuclear non-proliferation.  She is an ardent traveler and a balletomane.  A former teacher and technical writer, she has published many poems and articles; this is her first novel.   She lives with her husband, Steve, and Elaine the Psycho Cat in Northern Virginia.  You can follow her musings at www.annsannotations.blogspot.com

Jaguar Sees:  The Lacquer Box by Ann Simon is available at the Amazon Kindle store.


What Will You Write?

“What will you write?”

A simple question, inviting a simple answer. It was a question I heard dozens of times during the last few months of 2010, after friends and colleagues learned of my decision to step down from my full-time job and become a full-time freelance writer.

Walden wrote by a pond. I'll be writing in a windowless breakout room, but I'll be imagining something like Crater Lake, Oregon.

My answer was never simple. It was, instead, a shopping list of possibility.

Book-length nonfiction. Critical essay. Blog. News coverage. News analysis. Scholarly review. Memoir. Novel. Humor.

I included every possibility but my actual shopping list.

I began 2011 pursuing each possibility and then some. Not surprisingly, reality has been forcing me to make some hard choices — to abandon some of these possibilities, or at least put them aside for awhile.

Next week I will face my toughest choice.

For five straight days, seven hours each day, I will work on one project and one project alone. I’m attending my first writer’s retreat.

I am forcibly imposing self-discipline by writing a sizable check and  blocking off a chunk of my calendar. This retreat is happening, so I must make a choice.

I’m still wrestling with what that one project will be. But I know this much. When I arrive for my first day next Monday, and the instructor asks “What will you write?” I will at least have an answer.


Creativity Tweets of the Week – 03/11/11

As I write this on Thursday afternoon, dark, rain-filled clouds are telling me to take a nap. Instead I’m taking eight of the best tweets I sent this week on creativity and writing and sharing them with you. I accept payment in cash or bacon.

CREATIVITY

"Hey kids!" I said during a 2005 vacation, "look at that amazing storm forming in the Grand Canyon!"

The Creative Personality: Ten paradoxical traits of the creative personality,” Dr. Mihaly Csikszentmihalyi: This post by the author of one of my favorite books on creativity — appropriately titled “Creativity” — highlights contrasts in the personality traits of creative thinkers. They all feel familiar to me, but #2 really resonates: “Creative people tend to be smart yet naive at the same time.”

The Creative Personality: Playful and Disciplined” and “The Creative Personality: Imagination and Grounded Reality,” Douglas Eby, PsychCentral:  These two posts are very appropriate for today, as they both cite Dr. Csikszentmihalyi and build on the post above. In the first post, we learn that “creative people combine playfulness and discipline, or responsibility and irresponsibility.” In the second, we gain some insight on how schizotypy, a milder version of schizophrenia, can manifest in creative people as original thinking that isn’t “bizarre.”

WRITING

Shy Explorer Series: Asking the Experts by Judy Clement Wall,” Justine Musk interviewed on Indie Book Collective: Both Judy and Justine have been linked here before (in my fantasy Judy discovered Justine through this blog), and the two combine for a really insightful interview about blogging (Justine blogs at Tribal Writer), social media, and platform building.

Ten minutes later we were soaked. Way to go, Dad.

6 Key Steps to Finding Your Passion as a Writer,” Barrie Davenport guest blog at Write to Done: Barrie — who blogs at Live Bold & Bloom — explains how we must know ourselves and put ourselves in our writing. That’s a lesson I’m working on in my own writing right now.

The Seven Virtues Every Writer Needs to Succeed,” Emlyn Chand, Novel Publicity: She had me at #1, “Reverence—The would-be writer must have a profound respect for the craft.”

10 Ways to Stay Sane When Frustrated With Your Writing,” Karin Slaughter, Writer’s Digest: There’s nothing on this list along the lines of “kicking squirrels” or “throwing rocks at skateboarders” (am I revealing too much about myself here?). They’re positive and at times productive suggestions, like “get out of the house.”

13 Serious Mistakes No Freelancer Should Ever Make,” Lexi Rodrigo, Freelance Folder: This post applies to any freelancer, not just writers. Number 6 is “Taking on too much work.” I fell into that trap the last time I was a FT freelancer; this time I think my wife would say I’m erring too far in the other direction.

I hope you enjoyed this week’s Creativity Tweets of the Week. You know, that bacon isn’t going to fetch itself.


How To Annoy Friends and Alienate People

ALERT: This is not just another post about “How to Use Twitter.”

A few months before I joined Twitter I attended a panel discussion on social media. A self-described Twitter expert was filling in us novices on this magical pixie dust technology. He talked about how to schedule tweets and use tweet-management software. Yet he talked as if my Twitter following had already gathered, a mass of devotees in St. Peter’s Square watching for my white smoke.

From the back of the conference room I asked him how you get followers to begin with.

A protest I stumbled across in front of Berlin's Reichstag in October 2008. I have no idea what they were protesting, but it seemed vaguely technology-related.

“Send good tweets,” he said.

At the time I found that comment absolutely moronic. I now realize it was a statement of genius. I have had to learn the hard way, however, what a “good tweet” is. It’s actually “good communication,” something that dates back to grunts in caves.

“Gruhh.” (That was tasty mammoth meat, Ord.)

“Ruggh.” (Thanks, Naal, it took Grok and I half a sun-cycle to bring the bastard down.)

There are many things to love about our 2.0 world, but 2.0 evangelists do not make that list. They seem to believe time began with the first tweet. You can’t have a 2.0 without a 1.0. Our social media world is not revolutionary, it is evolutionary. (More on that in a moment.)

As loyal readers know, I’ve begun advising individual creatives on blogging and social media. Some of the great feedback I received on a recent post about whether a creative should blog has inspired me to share another lesson I’m providing in these consulting sessions.

The lesson? Social media is not new. We’ve been doing it our whole lives.

It’s called communication.

Let’s go back to the “good tweet.” Remove the word “tweet” and substitute “communication.” With caller ID and voice mail, we can screen our phone calls today. Which phone call — which “communication” — are you more likely to answer? A call from a telemarketer or a call from a friend? Wait, before you answer that, let’s clarify which friend. A friend who always has suggestions for fun activities or a friend who wants to bitch (yet again) that her boyfriend won’t leave his wife?

If there were a STASI 2.0 (on the woman's T-shirt), I don't think that version of the East German secret police would be sending "good" tweets.

The lesson here is that when we answer the phone, we want a positive experience. It’s possible the telemarketer is selling something we desperately need at just the right price, but our experience is the opposite, so we’re not likely to answer. And as for our friends, those who bring positive energy are going to make us want to take their call more than those who are simply looking to take. At least the telemarketer is promising us something in return for our time and money.

In our social media world, we are all empowered to filter our communications. I can follow you or not follow you. I can friend you or not friend you. And even if I follow you or friend you, I still don’t have to pay attention to you. My eyes are capable of motion. Your tweet or post can be ignored.

We communicate every day, over the breakfast table, at the office, in the supermarket checkout line. If we spend too long asking in our communications without giving, we learn the ineffectiveness of that approach. Those same lessons are true in social media.

But because the platforms of social media are new, many promoters of these platforms overlook the fact that it’s not about the medium, it’s about the message.

Back to the notion of evolution vs. revolution. Here in the United States we’re starting to see news articles and columns about the Civil War, as it was 150 years ago this spring the war began. That war marked a communications revolution.

When the American Continental Congress in 1774 sent a list of grievances to Britain’s King George III, they had to wait months for the petition to reach the king, and still more months for a reply. (FYI, the King’s reply was a “bad” tweet; he said if the colonists continued to make demands they’d find themselves hanging from trees. A revolution ensued, not a communications one, a guns-and-cannons one.)

This was an intimidating mob, but somehow your faithful correspondent made it out alive so he could share these photos with you.

Mere decades later, when Abraham Lincoln wanted to know what was happening on a Civil War battlefront, he would walk a few blocks from the White House to the War Department and read the latest telegraphs coming in from one of his generals. That was not an evolution in communication, that was a revolution. Distance went from being everything to being nothing.

We’ve had instant communication for more than 150 years. The telegraph evolved into the telephone, the telephone into the Internet, the Internet into Facebook apps that tell you when your high school crush has changed his status to “single.” But the sooner we stop thinking of our digital age as a revolution — the sooner we realize that communication remains communication regardless of medium — the sooner we’ll be able to write a “good tweet.”

If you’ve found your way here, you know your way around the interwebs. What are your thoughts? What lessons have you learned?


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